Mumbai, 03 November 2026: As Mumbai’s fashion calendar wrapped up one of its busiest weekends, HELL ENERGY DRINK, one of the world’s fastest growing FMCG brands, partnered with Bombay Times Fashion Week as Co-Powered By Sponsor. Held from 30 October to 01 November 2026 at Grand Hyatt in Mumbai, the event brought together designers, fashion enthusiasts and industry voices.
The biggest highlight of the association was a dedicated HELL ENERGY DRINK branded show on 30th October 2026, with Indian cricketer Renuka Singh Thakur as the showstopper. Renuka’s appearance with HELL Whitepeach flavour can brought the brand’s bold identity and distinctive personality to the runway and making it a memorable moment of the evening.
As Co-Powered By Sponsor, HELL ENERGY DRINK engaged with the fashion-forward and trend-conscious audience through a platform that celebrates creativity, individuality, and self-expression.
The association was also a reflection of HELL ENERGY DRINK’s growing presence across India’s lifestyle and live entertainment space, and its engagement with audiences through culture, fashion and live experiences. With Bombay Times Fashion Week, the brand stepped into a platform that brought it closer to audiences in an authentic live environment.
Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “We are glad to have partnered with Bombay Times Fashion Week as Co Powered By Sponsors and host a dedicated show. It is a platform where creativity and self-expression come together, and it allowed us to connect with a fashion aware audience in an environment they genuinely enjoy. Our dedicated show on 30th October 2026 was a chance to bring our identity to the runway, and having Renuka Singh as our showstopper made the show even more special.”
Bombay Times Fashion Week is a platform that celebrates fashion, creativity, individuality and emerging trends. The three-day event provided an opportunity for brands to engage with audiences in a live setting, alongside the designers and personalities shaping contemporary fashion.
The association further strengthened HELL ENERGY DRINK’s engagement with audiences through fashion and live experiences, reinforcing its presence in a space where brands can connect with consumers through shared cultural interests.
